The then 24yo Cardin had studied architecture [at his father’s insistence] and a little bit of acting in Paris, which is how he met Cocteau, before going back to his calling- dressmaking and design. Cardin started his professional dressmaking with WOMEN designers, who were the main designers of Womenswear before the men took over.
Released in post war 1947, the Bar Suit -named after Dior’s favourite hang at the Plaza Athenée*- was an instant hit. Carmel Snow**, the -should be known but isn’t- legendary editor-in-chief of Harper’s Bazaar apparently wrote to Dior, “
Dear Christian, your dresses have such a new look“, thus immortalising the famous phrase associated with Dior’s 1947 collection.
The New Look.
Not everyone was happy with Dior’s “new look”…
Coco Chanel, herself of dubious motives but an interesting, feisty and talented Woman who had enjoyed the freedom of financial safety*** and the privilege of freedom, felt that “Dior’s New Look embodied all the worst aspects of clothes designed for women by men.
She disliked Dior’s fashions so much that she re-entered the fashion business, and critics agree that she produced her best work during this period. Chanel’s actions raised an important question: Should men be the final, if not the sole, arbiters of what should be created for women to wear?”
[…] “Some who disliked the New Look formed “Just a Little Below the Knee” clubs […] urging others to join them in the fight for freedom in manner of dress. Dior, however, pursued his own vision of women. He saw them as flowers, and he thought that their legs should be shrouded in mystery. […] some critics claimed that he imagined a carefree and happy life that had never really existed. Moreover, Dior expected women to shape their bodies to his clothes.”
The New Look with its armour like structure both constrained and exaggerated a Woman’s form but Dior said that he created his 1947 collection as a backlash to the austerity and lack of everything during war times [when has Europe not been at war?].
“I designed clothes for flower-like women, clothes with rounded shoulders, full feminine busts, and willowy waists above enormous spreading skirts. I wanted my dresses to be constructed like buildings, molded to the curves of the female form, stylizing its shape” Dior said about his 1947 ‘New Look’.
In his “Little Dictionary of Fashion,” from 1954, he clarified: “After women, flowers are the most lovely thing God has given the world.”
In vases, churches and cages….