WHAT IS 679?
Country dialling code for FIJI and local slang of unity.
679ers. Us gang from Fiji…all over the world.
United we stand on sacred Land.
WHY ROUTE?
…because of Route 66, a song so good they built a road after it…
Okay okay, a road trip so good Nat King Cole sang about it.
[PS. Route 66 became a pop cultural icon representing American tenacity and the spirit of endeavour, symbolizing the western migration of the 1930s. They followed the ancient Indigenous hunting trails that became the trade routes connecting communities across the continent. The spirit of Route 66 existed before the road.
Expanded story coming soon.]
So… WHAT IS ROUTE 679?
Highway to… a music paradise!
Late 80s, Pope John Paul II visited Fiji and declared that “Fiji was the way the world should be” [before it became Air Pacific’s slogan. isa Air Pacific…]. He was talking about the harmony of the different ethnicities living together in harmony, but he could have been referring to Fiji’s music artists.
COMMEMORATING AND CELEBRATING FIJI'S LEGENDARY MUSIC STARS AND THE INDUSTRY.
Commemorating and celebrating Fiji’s legendary music stars and the industry.
ROUTE 679 the t-shirt… a future classic… limited edition. Exclusive.
Watch the stories, wear the history…ROUTE 679…
White / Black [organically sourced cotton] t-shirts.
Screenprinted in Sydney by Lee Ohmega.