Donnalesi Vaubula
Founder of FIJI RUNWAY, based in California
STARLIGHT on DONNALESI VAUBULA, kaiViti Californian, boss rower and Founder of FIJI RUNWAY, a platform that showcases Fiji origin fashion designers; design and culture to San Francisco and the world.
“Viticulture” Donna calls it, another way to perceive a holiday destination, as a fashion and arts drawcard. For the discerning Cultural Tourist.
Donna is known to those in the know, as the one who gets things done, and for those who know modern Fijian history, as the one ahead of her time…



Photographs by Raw Fiji.
1. Current mood’s 5 favourite songs?
Oh that’s a little difficult!
Janet Jackson – ‘Runaway’ / Donna Lewis – ‘Always and Forever’ / Madonna – ‘Vogue’ / Whitney Houston – ‘I look to you’ / Brownstone – ‘If you love me’.
2. Time travel: when, where and why?
The 90s – best fashion & music era. Also to fix all the moments that trigger me now.
3. What are you most grateful for?
Growing up in Fiji.
4. What’s the best gift you’ve ever received?
The gift of life.
5. What colour would you use to describe yourself?
Pink cos I’m girly and I believe in empowering females. It’s also a calming color and I believe I am a calm person.
‘Alice in Wonderland’ – it was my favourite book to read as a child. Absolutely creative and whimsical.
Writing proposals and designing on Canva (platform founded by Asian-Australian woman Melanie Perkins)
8. What keeps you going on hard days? What is Faith to you?
My faith, prayer and purpose.

Built a startup in the U.S!!
Partnering up with some really good brands like Tourism Fiji, Fiji Water, Malolo Island Resort, Frank Family Vineyards, Fiji Airways.
10. What’s your idea of a perfect holiday?
In Fiji on a white beach with no mobile or laptop!
11. What’s a favourite childhood memory of your birth city?
That’s hard to pin
12. Do you have tattoos?
A tribal turtle tattoo thanks to [a friend] Jacqui St Julian-Irving.
I was in Auckland, New Zealand (I lived in NZ for 5 years). The turtle is so peaceful and it reminded me of Fiji and migration patterns. \
Photography and developing black and white photos, purely for recreational purposes.
Depends on my mood.
Probably ‘Devil Wears Prada’ or ‘Crazy Rich Asians’ since I’ve seen it a million times. It helps with work!
If it’s to have a good laugh then ‘Monster in Law’ (but I had a really nice Mother in Law) or ‘How To Lose a Guy in 10 Days’.
Action… always Denzel Washington (‘Equalizer Part 1-3, ”Man on Fire’).
15. What is fashion to you?
The story of my life, haha. Fashion is a creative expression that reflects the values of a certain time, place and society.
16. What is your style signature?
Minimalist.
My work.
18. What do you want to be remembered for?
Being kind, generous and creative.
[Editor’s notes: 3/3]
19. If you could only keep five possessions, what would they be?
My favourite shirtdress; my Bible; the book ‘Relentless’; my paddle [Donna is a competitive rower and BOSS at it.]; a pair of comfortable running shoes, preferably Adidas.
My baseline is being happy, having empathy and a strong faith in God.
I need to stop saying yes and learn to say no.